OUR DNA

Sourced from Italy. Innovated In Japan.

The Ingredients

Montecatini, Italy

MDNA SKIN derives its life force from the miraculous thermal water of Montecatini, Italy – so powerfully rejuvenating, we call it HOLY WATER. After more than 30 years of research and 300 blends, this centuries-old natural cure – renowned since the days of the Roman Empire – has been optimized to help resurrect the look of depleted, compromised skin. We are the only skincare brand in the world outside the walls of Montecatini with the right to use the city’s precious natural resources – including its nourishing olive oil and mineral-rich volcanic clay.

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Rejuvenating HOLY WATER

Exclusive to MDNA SKIN

  • Italy’s most powerful natural remedy with a 2,000-year reputation for performing medical miracles, including resurrecting the wounded and suffering.
  • Italian doctors and scientists have spent the last 30 years researching the perfect balance of these sacred thermal waters, inventing a cure-all with unprecedented hydrating properties and a mineral composition nearly identical to that of the human body.
  • Key ingredient in every MDNA SKIN product.

antioxidant-rich montecatini olive oil

Exclusive to MDNA SKIN

  • The gold standard in precious olive oil, accounting for just 2.5% of the total production in Montecatini with Protected Geographical Status.
  • Gently lifts impurities with an unusually silky, weightless texture while powerfully infusing the skin with mineral-rich hydration.
  • Key ingredient in THE FACE WASH, THE EYE SERUM, THE FINISHING CREAM and THE CHROME CLAY MASK.

PUrifying montecatini volcanic clay

Exclusive to MDNA SKIN

  • Centuries-old volcanic ash creates a natural clay superior to any other for its powerful purifying and detoxifying benefits.
  • Gently lifts impurities while powerfully infusing the skin with mineral-rich hydration.
  • Key ingredient in THE CHROME CLAY MASK.

THE TECHNOLOGY

Nagoya, Japan

Our technology is a marvel of Japanese ingenuity, created to optimize ingredients exclusive to MDNA SKIN for maximum performance and accelerated benefits. With hyper-intuitive design, each tool is ergonomically inspired by an esthetician’s touch to replicate world-class skincare treatments. Together, our tools and our formulas create the perfect synergy to defy the boundaries of modern science and deliver game-changing results.

THE NAMESAKE

A Heritage Of Performance

Our line found its way to Madonna through her personal esthetician before the rest of the world caught on. The icon and skincare aficionado was so impressed that she became our partner in its development. Every product is curated to meet her needs and exceedingly high standards while pushing luxury and performance to the extreme.